Privacy Policy

At Shandong Waylong Machinery Equipment Co., Ltd. ("Waylong", "we", "us", or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, company name, and any other information you voluntarily provide through our contact forms or email inquiries.
• Usage Data: IP address, browser type, pages visited, time spent, and referring URLs (collected via cookies and analytics).
• Device Information: Operating system, device type, and screen resolution.

Legal Basis: We process your data based on the following grounds:

• When you proactively inquire, processing is "necessary for the performance of a contract" (GDPR Art. 6(1)(b) / PIPL Art. 13);
• For analytics and marketing cookies, we obtain your "consent" (you may choose via the cookie banner);
• For service improvement, we rely on "legitimate interests" to process anonymized statistics, without overriding your rights.

2. How We Use Your Information

We use your information to:

• Respond to your inquiries and provide customer support.
• Process your product inquiries, quotes, and orders.
• Send you technical updates, promotional materials, and company news (you may opt out at any time).
• Improve our website, products, and services.
• Comply with legal and regulatory requirements.

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following cases:

• Service Providers: Trusted third-party partners who assist with website hosting, analytics, and email delivery (they are contractually bound to keep your data confidential).
• Legal Compliance: If required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred.

4. Cookies and Tracking

We use cookies to enhance your browsing experience. Cookies are small files stored on your device that help us:

• Remember your preferences.
• Analyze website traffic and user behavior.
• Improve website performance.

You can disable cookies in your browser settings at any time. However, some website features may not function properly without cookies. We only use non-essential cookies with your consent.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission.
• Regular security audits and vulnerability assessments.
• Access controls and employee training on data protection.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Specific periods:

• Inquiry/order records: retained for 5 years after the end of business relationship;
• Website access logs: retained for 6 months (for security analysis);
• Subscription emails: retained until you unsubscribe.

After expiry, your data will be securely deleted or anonymized.

7. Your Rights

You have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Correct inaccurate or incomplete information.
• Deletion: Request the deletion of your personal data (subject to legal obligations).
• Objection: Opt out of marketing communications at any time.
• Data Portability: Request a machine-readable copy of your data.
• Withdraw Consent: You may withdraw your consent to data processing (especially for cookies and marketing) at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us. We will respond within 15 business days.

Complaint Channel: If you believe your rights have been infringed, you have the right to lodge a complaint with the Cyberspace Administration of China (CAC) or other supervisory authority.

8. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, industry partners). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our website is not intended for children under the age of 14 (in line with China's Provisions on the Protection of Children's Personal Information). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately, and we will take steps to delete it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data in accordance with applicable laws, including China's PIPL requirements for cross-border transfers.

11. Governing Law and Dispute Resolution

This Privacy Policy is governed by the laws of the People's Republic of China. Any dispute arising from this policy shall be settled through friendly consultation; if consultation fails, either party may bring a lawsuit to the competent court in the place where the company is located.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us:

• Email: wayne@sdwaylong.com
• Phone: +86-15169572116
• Address: Weifang Economic Development Zone, Shandong, China